This product attribute survey optimized FreshWorld peppers, combining the best traits of jalapenos and bell peppers, a product that appeals to people who don't usually eat peppers and is still popular today.

Perceptual maps showed space to position the new USA Today online site compared to both printed newspapers and online competitors.

Psychoanalytic research showed opportunities to expand the target audience for US Lacrosse.

Mega Warheads blast parties gave opportunity for live research and footage for TV ads to complete the feedback loop.

Analysis of SKU level sales velocity identified the best distribution opportunities for a portfolio.