Attribute research on a product drove a 5 to 1 preference over its competitor and qualified new European production to elevate the brand.
Inner mind research assisted the reposition of the technically constructed VegiSnax to the naturally grown, sweetest carrot in the world from FreshWorld Farms, increasing sales.
The tested Kidz Zone merchandising established the novelty cateogry and a system to exchange new items.
A strong trade pricing program is competitive and rewards the retailer for stocking more of your items in the permanent planogram.
Effective consumer promotions combine themes appropriate to the audience, product and season, together with attractive products and incentives.
